Privacy Policy

In essence….
• We won’t sell your data.
• We’ll only contact you if you say we can.
• We will not pass your data on to anyone who shouldn’t have it.

If you want us to remove your data, just email us at or get touch using the contact page on our website.

We may have to keep your data for legal purposes. For example: if you buy a product from our on-line shop, you’ll pay through Stripe (an on-line payment platform) and your shipping address will be in there.

The data we collect, why we collect it and what we do with it.
If we say ‘personal data’, it’s information where we can identify you. If we can’t identify you, it’s anonymised. We may process the following type of personal data about you.

Communication data
If you send us an email, social media message, post or information through the contact form on our website, we will process this data for the purposes of:

  • communicating with you;
  • recording keeping (for example, if we work for you and invoice you);
  • the establishment, pursuance or defence of legal claims (if we want to take each other to court).

Customer data
If you buy a product or service from us and give us your: name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details, we’ll use that data to fulfil the service and keep records. For example, we need to keep all invoices for HMRC. Your data would be on that invoice and we’d have to keep it.

User data
We track how you use this site and our online services like the comments section on the blog. If you post a comment and we think it’s great for marketing, we’ll keep your words in other ways (like on a spreadsheet, for instance) and might use it elsewhere like social media. We also have a backup of the website and data relating to it so that we can institute recovery and restore processes in the event of a loss of service or inadvertently deleting the site.

Technical data
We will look at analytics and the way you use our website. So if you use the search box on the site, we may take a look at the top search terms to see if we are giving you the info you need. We use Google Analytics to look at the pages you access and what page you go to. We also see where you are coming from, how long you spend on the site, where you are on the world and so on. We do all this to keep the site up and running and we learn from it so we can make it better.

Marketing data
We may use your customer data, user data, technical data and marketing data to measure if it is working or not.

Sensitive data
We do not collect any sensitive data about you. Sensitive data is data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

We will only use your personal data for a purpose it was collected or for a reasonably compatible purpose if necessary. For more information on this please email us at or use our contact page on our website. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for it.

We may process your personal data without your knowledge or consent where this is required or permitted by law. We do not carry out automated decision making or any type of automated profiling.

Marketing communications
We will only send you communications if you came to a course, bought a product or used a service of ours or agreed to receive marketing communications (like signing up to our newsletter). With anything at all, just mail us at (or use our contact page) if you don’t want this to happen. Under these regulations, if you are a limited company, we can send you marketing emails without your consent. We won’t though.

However, you can still opt out of receiving marketing emails from us at any time.

We won’t share your personal data with any third parties for marketing purposes. If you don’t have marketing messages from us, remember we still need to keep your data if you have bought anything from us or have communicated with us, such as for tax reasons. We just won’t send you any marketing messages.

You can also find out more about the sort of things we’d look at in our website in our cookies policy.

Disclosures of your personal data
We may have to share your personal data with other companies if we are working with them. For example, if you make a purchase from our on-line shop, your data will be used on Stripe – an on-line payments platform. If we do that, anyone we work with will have to respect the security of your personal data and to treat it in accordance with the law. We will only use your data, and allow them to use your data, for specific reasons.

International transfers
Different countries have different data rules but basically, if we use a company outside of the UK, we will investigate to make sure they take your data protection seriously. If not, we won’t use them and you won’t see it on this site.

Data security
Any data you share with us will only be looked at by us. We will, of course, do our utmost to make sure it’s not accidentally lost, used, altered or shared without your authorisation. In the extremely unlikely event any of that happens we will inform you and investigate the problem, withdraw our service, and/or take legal action if necessary. We take these matters very seriously.

Data retention
We will only keep your data for as long as necessary, such as keeping financial records for 6 years. For example, that means for 6 years, your address will be on any invoice we send you.

For any other data, we will look at the law and the actual reason we are keeping it. We might keep some data, like search terms or research data indefinitely and legally, we don’t need to tell you about it. As always, if you want us to remove anything – if we can do so legally, we will.

Your legal rights
It’s your data we hold. You have rights. In short, these are that you:

  • are entitled to access, correct, delete and limit processing of their personal data;
  • are entitled to receive personal data so that they can be used by another processor; and/or,
  • have the right to lodge a complaint with a supervisory authority.

For more information on your right, please look at the ICO’s guidance:

Any problems at all with any please email us at or use our contact page.

You will not have to pay to access your personal data (or to exercise any of the other rights). But we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive and we can refuse to comply with your request in these circumstances.

We may need specific information from you so we can make sure you have the right to access data. This is so that we only give data to the right person. We may also contact you to find out more about your request for the data. We plan to get back to you in one month, but it may take longer if you have a really complex request or if you have made multiple. In which case, we’ll tell you.

If you are not happy with any aspect of how we collect and use your data, complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( However, we would appreciate it if you contacted us first so that we could help resolve any difficulties or concerns that you’ve experienced.

Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

This policy was last updated on April 10th 2020.